MASTER The Von Restorff Effect: Psychology & Graphic Design

MASTER The Von Restorff Effect: Psychology & Graphic Design


today we’re going to look at the von
restorff effect in great detail and how to leverage it to make your designs more
effective and visually appealing also there might even be a big downfall to
the von restorff effect which we’re going to explore later in the video as
well now some quick background info on the von restorff effect also known as
the isolation effect this states that when multiple different objects are
shown the one object that differs from the rest is most likely to be remembered
there are various different ways to use the von restorff effect on your designs
and we’re going to explore every single angle and use of this psychological
theory in your graphic designs so how does a psychological theory from 1933
migrate into graphic design and why is it useful firstly something that utilizes the
Vaughn rest of effect is the use of call-to-actions and these are mainly
used in UX and UI design but also in print design too now using the isolation
effect ensures that the call to action looks different from different action
buttons on a website or application as an example we want the users to be able
to see the difference between a simple action button and then a call to action
button tapping into a person sub-conscience in this manner allows you
to steer the viewers attention and navigation of a website design most
viewers are not going to be aware that they’re being steered into a specific
direction via call to action using the isolation effect but we are human beings
and this kind of design Theory plays right into our instinctive and hardwired
conditioning this is why knowing about psychological patterns is so crucial as
a graphic designer you’re ultimately controlling the
emotional response and intuition of the viewer so one prime example of a call to
action being used utilizing the Vanar of stop effect gets
the pricing page on the website you’ve probably seen them before and this
technique draws the attention of the user towards the most popular price and
that’s likely the most profitable option to the website owner the fact that the
price is highlighted with a blue outline as well as the entire price box being
larger ensures that it’s not only remembered by the viewer but it seems
more appealing and more suggestible we’re now going to see more useful uses
and examples of the onerous dot effect and also the downfall that you can
experience in using it with the lists people often remember the first couple
of items and then also the last few items on the list and they can’t forget
the middle entries so if you want the middle entries to stand out on your list
you can use the one rostoff effects to make them more memorable the Vonn rest
of effect is not only used by marketing teams to steer customers and persuade
them to commit to a purchase as a designer you want to make your design
elements look like they belong together and tell a consistent visual story but
you also want to delight your audience for putting in a few surprises and
twists and turns these creative tweaks can actually prevent boredom to the
viewer and render your designs that much more memorable you can make a specific
section of text larger bolder or simply different in appearance as an example
there are many small and discreet additions that you can make to your
designs that utilize the vana rostoff effect and these can all help to boost
your designers to the next level so the von restorff effect is mainly used in
advertising and UI and UX design but it can be used in such things as branding
now one example would be to take a look at the sector of business of that brand
and notice the color scheme that other companies use for that sector of
business then what you would do is you would go against this color trend as a
means to stand out in that brand niche however the color scheme that you use
should still work for a specific industry or business there is one very good example of this
being used in real time and on his snapchats social media icons tend to
largely be blue in color or for the lesser option red however snapchat took
the bold move to move to a bright and a bold imposing yellow with a logo design
mentally speaking I’m sure as soon as you hear or you read the word snapchat
you probably have a yellow color appear in your thoughts
somewhere along the lines now if snapchat was blue it might sink into a
sea of numerous social media platforms within your mind and thus become lost so
as you can see the Vaughn Ross top effect can be used in a larger scheme of
things to make a brand or entity that much more memorable to the masses I
mentioned earlier that the Vaughn rostov effect and does have a downfall and it
needs to be used with caution and also wisdom when applying it to your designs
and the problem is that using the isolation effect you SAP the viewers
attention span onto one pinpointed area depending on how blatant and how obvious
the contrast is this can harm the Abrial execution of a design if vital
information is not taken in by the viewer because they’re too focused on
one area of the design viewers have generally got a show attention span
sometimes a little as a few seconds so I suggest using the Vaughn Rostock effect
has one tool among many different tools as a graphic designer
this is something to take into account when using this effect on your designs so the information I provide you today
on the one wall stop effect I hope you understand the psychological technique a
bit more after today’s video next week I’m gonna have another psychological
base video on a different theory and power graphic design so let me know in
the comment section below what you thought of today’s video and what you
think of this kind of content my channel subscribe to my channel for weekly
graphic design content and also like and share my content on social media if you
do want to have power Satori graphics have a great day and until next time
design your future today peace

Comments

(57 Comments)

  • SUMON ANGELO

    Wow, a new tutorial, going to learn something new 🙂 Thank you for sharing 😀

  • ICEPESS RIP

    ХУЙ🔥🔥🔥

  • FaYssal BenMoussa

    Great Job

  • Frederick J. Medina

    Amazing!! I'm learning more from you than from my college! o/ Thank you so much for sharing! ♥

  • Nostalgia Vault

    🙌🙌

  • Makers of Markets

    Loved it. Thank you for the fundamentals! Also awaiting more isometric stuff haha

  • Shalom Izebhor

    Nice, got to learn something phycological about design… Hoping to know how to be conscious of it and apply it to my design process

  • Robert Webb

    Great vid, thanks definitely use this in my upcoming final major! Love the content! Very cleanly executed.

  • Paul George

    Always useful info, with Illustrator techniques and design concepts.

  • neeta budhraja

    Very useful tutorial.. thank you..
    The examples are so elaborate n good..

  • lJ Draws

    isn't this the same as emphasis?

  • Kastriot Qerimi

    Great video. Nice to know that the series will continue!

  • George Mallard

    professional is misspelled on your example at 2:30 –

  • Mark Smith

    Very useful. Would like to see more design psychology tips.

  • craftycurate

    Excellent thanks. More please. There isn’t a lot of quality content out there I can find about the psychology of graphic design, so this does help your channel stand out.

  • LIFE OF A DESIGNER

    I've never knew about this brotha this is the type of content people arent really doing on YouTube. I enjoy this a lot! Im going to be using this now! Thanks brotha

  • Chewbacca2000

    Thanks man!!

  • Dhan Kshetri

    great concept keep it up

  • ADIMA Fun

    എന്നെ സബ്സ്ക്രൈബ് ചെയ്ത് coment ചെയ്യ് ഞാൻ തിരിച്ചും ചെയ്യും
    ഉറപ്പ്
    https://youtu.be/ZjpIRG6XZsg

  • Daniel K

    Brilliant topic mate, thanks for this. Learnt something new today! Cheers Tom!

  • JC H

    Very interesting.

  • fuelledbypassion66

    This is great for the self taught community of graphic designers without any formal education in design. It's something that I've always practiced to an extent because of the importance of contrast in design, but it's nice to see some background into the psychology of it all

  • Yash Shah

    Your tutorials are the best and this is very interesting! Please make more such psychological based content!

  • Henry Mmene

    Thanks.This was a great presentation and tutorial.

  • Anvesh2013

    sub-conscience?

  • Márk B.

    great video!
    more more psychology

  • Abubakar Balogun

    New tutorial! New knowledge.

  • Magnus Voorhees Sjöström

    Fantastic! I am looking forward to more videos like this one! you're the man!

  • Samuel Ore-Abiola

    Great content! I have gained greatly from this and I would definitely love to see more of this here. Thank you.

  • Shilpa Degaonkar

    GREAT……can you please make vedio about Google ads?

  • Walter Dern

    Great video. I'd love to have more of these. Totally thinking about where i can use this in my designs.

  • w4rell

    Excellent tutorial, already practicing these method on my designs but didn't know it has a name. 😉

  • Rara Valdez

    I have been doing this but never knew it was called Von Restorff Effect! As always nice job explaining it very short and detailed. Please continue making these kinds of videos

  • Alex Alves

    I love contents like this, please go on

  • Ty Vann

    Awesome info awesome video awesome channel 😎

  • cody wilbourn

    I like the shift from technical skill, to philosophical concepts.

  • Kaushal Mehta

    These rules help a designer come out of a creative block, also gives a sense of validation to the designer that he/she has designed something that is meaningful.

  • religood

    Very good vid. Thanks Satori! Keep up the good work. I think connecting design with psychology is definitely a very good topic to expand on.

  • Aditya Pradhan

    very educational. thank you

  • Pauline Merlin

    I like this content and what it teaches us. It's interesting for people who learn by themselves. thanks

  • Gustavo Andreazzi

    Always great. Thank you again for the content. It feels good when you can actually name what you are doing.
    Any other "named" technique on sight?

  • Ibnu Rasikh

    What's the difference with the principle of contrast

  • paulo paiva

    thank you…very very very much…mental peace and hapiness

  • Daniyal Zaidi

    Your videos are getting better and better.

  • Jinal Bhuptani

    Please make more more and moreeee videos like this!….you are highly knowledgable person…

  • Gbtx6

    What better example of today's video other than the subscribe button…right now its the bigger button on the page XD.

    Great video man, loving all the great content!

  • Dhruv Raques

    x1. 5

  • Ganga River

    LOVE IT! Please more🙏

  • Jack Gipson

    Very good. Thank you.

  • Andy Howden

    All the graphic jobs I look at require some kind of web skills. Would you say it's unavoidable to get into graphic design without developing web design knowledge

  • the_paTiku

    simple but helpful. thanks for vid 🙂

  • positivity29

    Thank you

  • Cseperke Papp

    Loved it, please do keep posting!

  • Nigel Lawrence

    Excellent content. It's great to get a look into the psychology of why certain aspects of design work.

  • GetMarekt

    I really like, how youre explaining step by step and showing, that you know what you are talking about.
    But then stuff, like the photoshopped version of the blue snapchat logo/icon appears, and its rather "sloppy".

    I know this is like really small stuff, but for me, these things take away my concentration and have a negative effect on your credibility. It feels like, you didnt want to take your time, to "do it right".

    And probably you just didnt have the time to waste on such a small task, on a day that is already full with tasks, but im just adressing my observations and hope, that you dont take any offense. Youre an awesome designer, no doubt!

    Cheers. Keep up the good work!

  • ~Reiji

    You should make a series about the "psychology side" of design. The next episode could be about Gestalt.

  • Sobeida Lagrange

    😎💞👋

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