What makes consumers decide to buy – Psychology of consumers

What makes consumers decide to buy – Psychology of consumers

– (laughter) When I have money, I just spend it. – And it has to look nice, and it has to catch my attention. – I only buy it if I really, really like it. – ‘Cause if it doesn’t catch my attention, I don’t want to buy it. – What makes consumers decide to …

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How Prozac Turned Depression Medication into a Cultural Phenomenon | Retro Report

How Prozac Turned Depression Medication into a Cultural Phenomenon | Retro Report

It’s the hottest psychiatric drug in history. Prozac, the wonder drug that works wonders. At the end of 1987, the US Food and Drug Administration approved a new antidepressant, and Prozac hit the American market. Advertising and word of mouth helped boost the drug’s reputation and Prozac became the “it” drug of the 1990s. Models …

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CEL Webinar – The Power of Mental Models

CEL Webinar – The Power of Mental Models

Good morning everybody and welcome today. Hi this is Tom Ulbrich Assistant Dean for Entrepreneurship and Social Innovation at the University at Buffalo’s Center for Entrepreneurial Leadership. Thank you for joining us for our short webinar this morning on mental models. So we thought we would share this with you today and give you a …

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BeeBusinessBee Undercover in Lidl – The Psychological Tricks of the Budget Supermarkets

BeeBusinessBee Undercover in Lidl – The Psychological Tricks of the Budget Supermarkets

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Why Are American Health Care Costs So High?

Why Are American Health Care Costs So High?

Good morning Hank, it’s Tuesday. I want to talk today about why healthcare costs in the United States are so phenomenally, fascinatingly expensive, but first I have to blow your mind: Alright, so you’ve probably heard that the reason that people enjoy “free” healthcare in Australia and the UK and Canada, etc, etc is that …

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Psychology Hacks You Can Use To Control Situations

Psychology Hacks You Can Use To Control Situations

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Why Psychology Is More Important Than Technology

Why Psychology Is More Important Than Technology

Hi guys, St John here from Agrarian Rural Marketing and I just wanted to put a presentation together. I was very privileged to be asked to come and talk at the Marketing Sector Conference 2019. The original date was September they’ve moved it forward to August. I’m not here in New Zealand at that time …

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How Marketers Manipulate Us: Psychological Manipulation in Advertising

How Marketers Manipulate Us: Psychological Manipulation in Advertising

Everyone likes to think that they are not affected by advertisements, but unless you never seen a single advertisement in your life, your choices are influenced and affected by all the advertisements you’ve ever seen. Every advertisement changes our opinion on the brand or product. You may see some advertisements where you think “why would …

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