The Halo Effect – How Attractiveness Flows using the Psychology of Attraction

The Halo Effect – How Attractiveness Flows using the Psychology of Attraction

the halo effect is known in psychology
as a cognitive bias in which our first impression of a person influences our
judgment of that person’s character it’s basically judging by appearance and
the attractiveness of one person affects how we view them holistically the halo
metaphor is used because one characteristic like attractiveness
affects our perception the most when considering it other traits for example
we might think of an attractive person is more intelligent or kind we might
think of a less attractive person to be sloppy not so reliable or maybe not even
intelligent also the qualities we superficially attribute to the
attractive or unattractive are closely linked to social interactions we tend to
think that those who are beautiful are also friendly and outgoing while the
less attractive are shy and reserved this isn’t too much surprise though when
we think of stories from our childhood we depict heroes as incredibly beautiful
and charming while the villains were ugly and distorted just think of the
beauty and the beast or Prince Charming in Cinderella the halo effect was first
researched in 1920 by the psychologist Edward Thorndike when he asked to
commanding officers to evaluate their soldiers in terms of their physical
qualities as well as emotional and social qualities even without speaking
to them Thorndike found that the soldiers who were taller and had
beautiful traits were also described as more intelligent having a better
character and leadership skills so a first image actually affects the whole
more than we can imagine another classic example would be regarding the
politicians who we tend to believe in trust to make good decisions simply
because they look good on billboards and their smiles seems kind and warm
however the halo effect doesn’t have only good sights attractive people also
tend to be seen as narcissistic childish and superficial several studies have
found that this affects the way teachers judge their students having a tendency
to give higher grades to those who are well behaved assuming that they are
bright and engaged before they even read their papers students also judge their
teachers based on how they dress how they talk and how they carry themselves
if they think of a teacher as warm and friendly they’re more likely to rate
them as attractive and likeable one other study even found that jurors were
less likely to believe that attractive people could be guilty of crimes so the
halo effect is attributing personal qualities to people we have only seen
based on their looks this is how we sometimes decide if we like someone or
not based on the first impression and this often happens unconsciously because
we develop this bias simply based on their attractiveness the best examples
is with tinder users they base their choice is just on the halo effect you
see a few pictures of someone and read a basic bio and
decide if they’re a good person or not and who knows if the person with just
the right qualities was the one that you swipe left on in other words the halo
effect is judging a book by its cover in the work environment the halo effect is
most likely to appear when a supervisor has to evaluate the performance of a
subordinate employee the supervisor might only see one characteristic of
that employee such as dedication and tends to give him a higher performance
rating than he would if he was objective and saw that even though the employee is
truly dedicated to his job his lack of attention leads him to often make big
mistakes the others struggle to make up after slowing down the performance of
the entire team job applicants also feel the impact of the halo effect when
searching for the perfect employee if a prospective employer sees the applicant
as attractive this increases the chances that they they will think of them as
more intelligent and qualified pretty powerful stuff guys
further research has shown that the halo effect doesn’t apply for only people it
affects the way we think of organizations and brands after all an
image is our main pivot when deciding where to eat what to wear and what
things to buy you see a nice cozy restaurant you automatically assume they
have great food you see a brand using celebrities for advertising you want to
buy their products to feel like a celebrity the expression you don’t pay
for the product you pay for the brand is speculating the halo the image that
particular brand has another good example is with smoking that used to be
advertised using sexy women and rich men shown off as being glamorous or hot and
now even though those kinds of commercials are banned today’s teenagers
still smoke because they think it’s cool and then it gives them a nice image even
a company’s performance is measured through the halo effect when a company
is growing and successful we tend to think they have groundbreaking
strategies great employees a visionary CEO and a great work environment when
performance starts to drop we tend to think there are breaches and management
people are unmotivated stuff like that so marketers take great advantage of the
halo effect when trying to sell products and services and you should too if
you’re trying to sell yourself if they hire a particular celebrity to endorse a
particular item our positive view of that celebrity will automatically be
transferred on the product itself basically thinking if they use it then
it must be good so what can we do with this information try to always be the
best version of ourselves and avoid judging people based on the first
impression this is really really hard though because your brain does it
without you even thinking real life shows us that less attractive people are
actually more likely to become smarter to study harder and to be better people
in general because they have to make up for their lack of physical beauty I’ve
met countless of these kinds of examples where people with lesser looks are
actually 10 times kinder than more attractive people life is all about
balance and we should try to know people as they are give time to really discover
what they’re all about instead of judging them by the color of their skin
and on the brand of their jeans when it comes to products we could research them
before buying we can read reviews from people who have tried them to see if
they’re really that good just like Amazon reviews before I end
this video I want to give you guys one more tip if you want to use the halo
effect to your advantage to get people to like you specifically getting girls
to like you if you’re a guy I created an entire course called the psychology of
attraction the halo effect is just one little part of it there are tons of
other psychological tactics hacks and tricks that you can use to increase your
attractiveness I went through and read over 40 books on this topic and eight
psychology textbook so I know a thing or two about getting people to like you
without them knowing that they like you you can check it out with a huge coupon
link in the description below or go to psychology of Attraction calm thank you
guys so much for watching I hope you learned something until next time



  • Nick Preaches

    Great video

  • Continual Improvement

    This reminds me of the Beyoncé song.

  • naythenay

    you are so consistent 😃😃😃

  • Practical Psychology

    Check out what others are saying about Psychology of Attraction – and get 50% off! 🙂

    Do you guys want more topics like this one? Should I go more in-depth? More examples?

  • Huzayfi Mohamed


  • Listosity

    I watch every video. You need to pin my comment for once. Love you Practical Pyschology <3

  • Liam Crofton

    Love your videos can you do one on teens and high school

  • MochaCart

    Love your vid

  • Kobin Kago

    Balance is the key. Perfect!

  • Kobin Kago

    The best way to impress people is to lick their shoes but that's not practical. So stop trying to find ways to impress people. Instead try to impress yourself by Improving yourself and leave the rest.

  • FantazyVideos

    There we have it in black and white, good looking people have a better life, why is life such RNG?

  • TheresSomethingAboutSherry

    2:00 I think romantic attractiveness happens SUBconsciously, not UNconsciously.

  • Alieu Football

    Hi Boy and girl if you love watching soccer please check out my youtube channel at ALIEU FOOTBALL.can guys please get me to 100 subscribers

  • TVC15ohoh

    Hello again. I enjoyed the video but something about it reminded me a bit of some of the videos I've seen by "Academy of Ideas" (AOI). Do you know of them? They're one of the best sources of knowledge, philosophy and psychological insight out there. They and you are my two favorites when it comes to self-discovery videos. Here's one of their most recent videos, I think you'll enjoy it. It's about self-reliance (it's one of their shortest in length.)

    I'd be interested in you exploring some of the same topics they've covered – being authentic, the individuation process, the fear of greatness, the psychology behind such things as envy, self-deception, conformity and social justice, among others. They go beyond psychology and into sociology, philosophy and even metaphysics and spirituality. I'd be most interested in your opinion of them.


    wtf only 12 year olds have that effect. wtf i got rid of this at 13. Make unconcious thing concious with self reflection and rational mind. That's what makes us human. Otherwise you don't need to even think, just let your unconcious nature take place and become an animal.


    Hey buddy. Good video! We see what we want to see. Keep up the good work.

  • Brandon

    Personally, from my experience I think that more attractive people tend to be more egotistical and less disciplined.

  • Randy Wake

    I'd say you put the halo on the wrong girl in the thumbnail, but…

  • Fonch Z

    Beauty and the Beast isn't the best example, friend. In that movie the handsome dude was the villain (Gaston) and the ugly dude was the hero (the beast)…

  • Raymond Byrd

    Obviously looks do matter.

  • LittleLulubee

    I completely disagree when you said less attractive people are more likely to become smarter, be kinder, study harder, and be better people. That just sounds like a judgment against attractive people. The only attractive people who obsess about their looks and use them exclusively to get things are the shallow ones. And the ones who judge them based only on looks are also shallow. I've seen countless examples of attractive people who were kind, good, smart, studied and worked hard, etc. Their focus was on something deeper than their looks. So there are both kinds of people in both categories.

  • Mxc vii

    Ohh I'm a psych student and your channel helps me a lot! Thank you! 😊

  • Dycon

    So how do you know what you are… Attractive and not so attractive so we know what we're working with

  • Jason Tang

    im so enjoying on your drawing haha

  • mynametrong

    Therefore you should remember to dress nicely and take care of yourself.

  • Chris Pettie

    If they dont know they like you then how does it help?
    (In the context that you want to date them. My reasoning here is that if you date someone you like them. I personally cant be think about someone like that unless the attraction is known and mutual.)

  • Mohammad Huzaifa

    Make a video explaining THE BUTTERFLY EFFECT

  • Rakesh Raveendra

    This is awesome !!!

  • Pablo S

    Why the fuck am I ugly fuck thisnshit

  • Mo Elyaddase

    This channel is just sad nowadays 😂😂😂 all you fucking do is click bait little kids with these girl thumbnails.. And your videos are just wack lately 🖕🏿👎👎

  • Justin Miller

    They taught us this in social psych

  • Youtubergirl

    Hey ! Thanks making of this topic this help me even if am not man I have issues with pick up my behavior… :))) hope have a good day!

  • mighty white

    Yeah, same goes for prostitutes. Just because you pay extra for the prettier one, doesn't mean she won't give you herpes. 😇 Remember, knowing is half the battle.

  • GetPsyched

    Great video! The Halo Effect is something I looked at on my psychology youtube channel GetPsyched a couple of weeks ago. Its actually a facinating phenomena. Its also pretty scary how the halo effect influences most aspects of our lives, from our music interest and even how we vote in elections. Thanks for another brilliant videa!

  • TheSchakron

    What do you use to create your animations?

  • Fresh information

    Video is useful – well done

  • meinnameuebersteigt diemaximale

    I saw the Halo effect in school, but in a positive way for me. The first year of high school I was really good in school and worked really hard, but in the second and third year I became depressed and put a lot less work in. My grades in exams didn't drop tremendously (except once in chemistry) but my performance and motivation went down a lot. But because my teachers all knew me as really hard-working, friendly etc. I still got basically the same results in my final testimony, only dropping by about 0.3 on average. Also, i got away with a lot of things going against the rules like listening to music in class or not wearing school uniform, while others got yelled at for just not wearing it or parts of it. At least I am certain it wasn't my performance that gave me these grades xD

  • Daniel Hroch

    This is sooo fcking slow…Could you please talk faster?

  • Blue Chucks

    Can’t wait to get some money , so I can
    Buy your course

  • Michael T

    Simplified. Strictly speaking halo effect isn’t about the looks.

  • Betterment Boss

    Who else came to this video and started singing "Halo" by Beyoncé to themselves? Also amazing video as always PP!

  • Rahvi

    About the looks example, it also goes the other way around. If you hear of someone as a nice, caring, inspiring person and don't know what they look like, you'll be inclined to imagine them as a good looking person, and also to think of them as more attractive when you actually meet them.
    But it also has a lot to do with someone's personal bias. If they've been treated poorly by good looking people and now see it as a bad thing, it'll have the opposite effect on them.

  • Sebastian Menning

    Hey dude. I like your art of the videos:) but I have a question: how old are you?✌ your voice is so nice!

  • vandflaske1

    I think attractive people seems shy and less attractive people are the outgoing ones.

  • Christopher HB

    Great video. Short and clear 😉

  • Smart person

    im ugly

  • belladesa91

    Im one the shy unattractive person but im not smart at all. I can be kind but ppl dont hv patience to know ur personality. This world made up of social media is fake and since i'll turn 27 in few days i think i hv run out of time to change my situation….

  • Evil Morty


  • Terese Maple

    Would this apply to our profile pictures as well?🤗

  • JDParty72

    Judging a book by its cover.

  • Zoomthespeedster 117

    I though you meant the video game :3

  • Anthony Sgambati

    The reptilian brain needs to go already! Judgment is such a primitive mentality. We think we're so smart and high and mighty but most of us are still slave to our most primitive parts of our brains.

  • Kadir Tatar

    this channel grew so fast

  • Mo Eddy

    What is this wonderful background music!!??

  • SchwiftyNam

    Man, I stopped commenting but still watching. Congrats on A million subs. Your videos are always informative keep up the amazing work!

  • X Marks

    This video has a halo effect with the cool drawings.

  • Seth Freeman

    Maybe I'm weird but when I see an attractive person, I tend to associate more negative traits with them O.O.

  • Pentru Barbati

    +Practical Psychology Can you tell us a book that talks about this cognitive bias as i searched and can't find one Thanks

  • Aditya Thakur

    Please speak slowly it's hard to understand for beginners in English hope you will work on it

  • Saru

    Hey could you make a video about overthinking and ways how to stop it?

  • Haroon P

    Oh shit, i am really kind…

  • Najib Zaoui

    In my country, people use the halo effect to con people. It works well with naive gullible and undescerning idiots.

  • MedFynn

    I think I do the affect the other way around. When I see a very good looking guy I think he’s probably a ego douche with a bad character and when I see a fat lonely guy with glasses or smth I think he’s probably a miss understood kind guy with a great character. Thinking this way is also wrong but I just wanted to show that the Cool guy=good guy thingy isn’t universal, at least from my experience

  • Spellcaster86

    Then, there are some people who believe in the "magical" aspect of attraction. That is very delusional.

  • pumpkin king

    I've found the majority of ugly people are funny, majority of plain looking people are intelligent and majority of good looking people are nice, perhaps this is how life treats them so they become it?
    Therefore the majority of us all have a chance & all the victims in life have probably created it all by themselves.

  • Joel Ruthberg

    The Halo Effect is a cognitive bias that makes specific positive traits positively influence the overall evaluation of a person. It's not necessarily attractiveness that is doing the influencing, which you make it seem like in your video. Just wanted to point that out.

  • Simon Wang

    if you are ugly, you can take advantage of the halo effect. By being with a hot friend. Then people will associate you with hotness/handsomness

  • Billy Batson

    I wanted a Valium addiction because Eminem had one.

  • Aya Mohamed

    I dont know why u were reading in such an amusing way

  • Nojood & Reema

    Why the glasses???

  • Halo Mcdonald

    My birth name is Halo. Lol this is interesting !

  • rebel without a cause!

    Shit in a nice wrapping 🤔

  • DeanRendar84

    how people wield their perceived sense of desirability in public and in front of me says a lot to what I watch our for. Being manipulated for whatever means vs being straight up told truth intent will never compare as far as virtue is concerned.

  • Fabrizio Fiorucci

    The most ironic part of this is that attractive people tend to be more arrogant and stuck up and selfish, while more unattractive people tend to be more intelligent, kind and thoughtful. Not to mention over all more better to hang out with.

  • GigglesGreene

    You talk too quick… take a breath 😉

  • Donkey

    Great information, thank you. The background music ratio to word volume is askew, in my opinion. Turn down the background music as it’s distracting.
    Is the Halo effect similar to the Warren G Harding phenomenon..?

  • Aécio Henrique

    I'm brazillian and I like to watch videos in English because there's more content and also I can improve my listening. But this guy is one step more to me, because he talks too fast! looks like he is is a hurry to end the video. 😅 I think the video would be cooler if his speech was a little bit slower. Um salve aos falantes da língua portuguesa, tmj!👍

  • yuno

    that should be 76,612,000 views
    not 76,612 views

  • munchichi8

    This is the wrong explanation of the HALO effect. HALO effect is to describe someone with positive persona that can influence and motivate people. It has nothing to do with how a person looks……..

  • Robot404

    How to not attract a girl: reveal to her that you spent hundreds of dollars learning how to make a girl attracted to them. Learn all the tricks you want, and you can use tricks to get people infatuated with you, but ultimately you can't get someone to love you. They have to do that on their own.

  • grant bryant

    Profiting off of other's insecurities is not attractive at all.

  • Shmuel Malkin

    "Real life shows us that less attractive people are more likely to become smarter. (citation needed)

  • Gabriele Cafiero

    i got fired so many times for this

  • Tazmania 77

    I hate the halo effect it's fucked with my mind one too many times.

  • LordGroyper

    In other words people are bad judges of character and aren't worth your time.

  • MyViolador

    I remember when I was 14 years old that the teacher would spare me because I was cute (not anymore now tho) and well behaved. now that I think back at that time I could have smashed the teacher, god damnit.

  • Tazmania 77

    Yeah you get away anything and I mean anything.

  • Medea Endor

    Your voice is sexy

  • Bdhdh • 27M Views D

    At school its too overwhelming people like me alot and people ask me out alot but i feel rude to ssy no so i say yes and i have bad social anxiety i want to be ugly

  • ottomanpapyrus

    RIP ugly people , and average people tbh

  • T R U T H

    This is why you should NOT treat good looking people better but in fact worse. Let's restore balance to this rotten society.

  • Unbreadable

    Handsome is not a look, its a way of life and I live handsomely

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