The Jim Fortin Podcast – E71 – You Can Uplevel The BE-DO-HAVE Model Using Identity Transformation

The Jim Fortin Podcast – E71 – You Can Uplevel The BE-DO-HAVE Model Using Identity Transformation

You’re listening to Episode
number 71 of the Transform your life from the inside out
podcast. In this episode I talk about how to up level the BE DO
HAVE model using identity transformation. What that means
in plain English is how to actually get more of what you
want in life very easily. Okay, stay tuned. Hi, I’m Jim Fortin and you’re
about to start Transforming Your Life from the inside out with
this podcast. I’m widely considered the leader in
Subconscious Transformation. And I’ve coached super achievers all
around the world for over 25 years. Here you’re going to find
no rah rah motivation and no hype. Because this podcast is a
combination of Brain Science, Transformational Psychology, and
Ancient Wisdom all rolled into one to take your life to levels
you’ve never thought possible. If you’re wanting a lot more in
life, for feel better, to heal, to have peace of mind. To feel
powerful and alive, and to bring more abundance and prosperity
into your life, and this podcast is for you, because you’re going
to start learning how to master your mind and evolve your
consciousness. And when you do that, anything you want then
becomes possible for you. I’m glad you’re here. Holy cow. So episode number 71.
Wow, I was just thinking, as I was saying that, how quickly
time flies, and you know, I tell people that we the phrase that I
use is that we go to bed at 25 and we wake up at 50. I mean,
time just flies. Anyway, this week’s topic, obviously was how
to up level the BE DO HAVE model using identity transformation.
All right, let’s do this first. I want to go back into here very
quickly the BE DO HAVE model I’m sure you’ve heard me talk about
it before. Well, I’m pretty sure. The be to have model is
how I do everything, all of my programs where I work from every
starts with BE DO HAVE. Now what that is, is most people work
backwards. And I’m going to tell you, I was one of those people,
most people work from what I call HAVE TO BE, and to HAVE TO
BE model is if I have where I had something, then I could do
something. And if I could do something, then I could be
successful. For example, if I have or I had
time or money to join the gym or to hire a trainer or to buy,
organic food or whatever, if I if I had the money, then I could
do these things. And if I could do these things, then I would be
fit. Well, that’s a broken model. Anytime you say, I don’t
have enough time, energy or money. And you know, I’ve said
this before, and I want to say it again, because it’s so
profound yet we miss it. And it’s very, very simple. And you
might be sitting there thinking well, okay, I don’t fall into
that category, but probably you do because most humans do.
Doesn’t matter. You got a billion dollars in the bank. So
most people thought because you might not fall into this
category with your money. But I’ve seen people have a lot of
money but obviously not working to BE DO HAVE model in their
personal life and different areas of their life. So the HAVE DO BE model is the
one that pretty much most people work by. And as I’ve said
before, I used to work by that very same model. I used to
think, well, if I had more money than I could do this to build my
business, and then when I do this, I will be successful. I’m
going to share with you if well, I want you to take a look at
your life and really get out of self deception. And just be
honest with yourself. If you’re working from I don’t have enough
time, I don’t have enough energy or I don’t have enough money
that is HAVE DO BE and what I want to share with you is
nothing’s going to change. Nothing’s going to change
because you’re working from a broken strategy. Okay, the reverse model that
we’re talking about and we want to up level is the BE DO HAVE
model. And that model is Who do I have to be? To do the things
that I choose to do or need to do or want to do, to have the
outcomes that I want. So let’s talk about money for a second.
And the reason I talk about money is because, you might have
heard me say before reading a wall street journal article is
that 78% of Americans work paycheck to paycheck. I know
people that make 6, 7, 8 hundred thousand dollars a year, and
they’re still struggling on that. Money is such a huge issue
for I don’t know, I would say at least 90% of the population.
Even in the first world countries, so many people
struggle with money. But here’s where people work
backwards. People will say things if I had more time or
more money so that I could hire a project manager or do Facebook
ads, or hire a web designer or hire somebody to do all these
things, then guess what, I could be successful. And I could be
somebody who’s wealthy. Broken model. The model we have to work
from is BE DO HAVE. Who do I have to be? Meaning
what ways do I need to be, and I want to share with you some
universal ways that we can be that is challenging for a lot of
people. Universal ways to be is to be courageous. But so many
times we actually want to work from HAVE DO BE because we’re
not courageous. So a very powerful, powerful way to be is
to be courageous. As a matter of fact, pretty much anything that
you want in life is on the other side of fear. Now, you might
have seen bumper stickers before and there’s a bumper sticker
that says NO FEAR. Well, fear is also hardwired into the
reptilian part of the brain. And guess what, when people say no
fear, it takes courage to get through fear. Okay, so the title of this
episode is How to up-level BE DO HAVE, the first place I want to
start is this. You know, now let’s say that you’re already
familiar by listening to my episode, you know, the podcast
and everything. And let’s say that you’re already familiar
with the BE DO HAVE model, thinking about you know, who you
have to be to do what you have to do to have what you want. But
I want to actually throw a curveball at you here so we can
start up leveling the BE DO HAVE model and that curveball is
this. Have you ever stopped to ask yourself who is the being?
Who is the being working through the BE DO HAVE model. Now one of my coaches used to
say and I love this phrase, one of my coaches used to say is
that you’re doing meaning whatever you do, you’re doing is
only as effective as the being doing the doing. So I asked you
if you’re air quote doing and you’re working through the BE DO
HAVE model, who is the being doing the doing in the BE DO
HAVE model? This is a blind spot for a lot of people. Most people
and I say most been there myself in the past, most people
actually devour when they hear the BE DO model BE DO HAVE model
that are like Well, yeah, this makes perfect sense to me. But
they’re working the BE DO HAVE model from a stuck identity,
which means to BE DO HAVE meaning even wanting to be
someone different. So you can do different things and have
different things is only as effective as the current
identity that you currently have. So let me give you an example of
that. Right now, I want you to think about some like amazing
things that are currently out of your your reach. But I want you
to think about some amazing things. Let’s say for example,
let me give you some examples. Let’s say that you live in a
$300,000. home, I want you to think about for a moment having
a $3 million dollar home. Let’s say that you drive a Chevy
Citation. I mean, I don’t even know if they make those anymore.
But I want you to consider for a moment that you were buying a
brand new $500,000 Rolls Royce. Now, what happens here is a part
of us like Yeah, it really would be nice to have that. And then
another part of you is like are you kidding me? There’s no way
you can have that. You know what nice dreaming, you know? You
know, whatever, you’re not going to have that. Well, what I want
to point out is even though you might want to say things like,
well, who would I have to be to have that house? Notice what
happens automatically is the reptilian brain kicks in. And
actually, what happens here is you’re working from the old
identity trying to create a new identity. And when we work from
an old identity, we’re working from our past. And when we work
from our past, we repeat our past. Something that I tell people in
my coaching programs, and again, when I say this, I’m going to
just say it is that it’s very challenging for a lot of us to
get our minds around it a lot of things. But something one of my
coaches taught me years ago is that you cannot create from your
past. Consider that. You cannot create from your past, you can
only create from now. But what a lot of us do is we create from
our past and our past is our old identity. Now, let me give you
an example of that. Let’s say let me give you a real life
example that I see lot people will say things like, oh, okay,
I make and by the way we’re about I don’t know when you’re
going to listen to this could be two years from now, I don’t
know. But we’re about to roll into 2020. And people could say,
Okay, I made $100,000 in 2019. Yeah, yeah, yeah, I have a good
idea here, I’m gonna, I’m gonna make 120,000 in 2020. Well, the
thing is, so when people do that, and probably most of you
listening to this, you have done that. And when you do that
you’re working from your past, you’re working from your old
identity. And when you work from your old identity, you pretty
much just recreate your old identity over and over and over
again. Now I want to go into this a
little deeper before I do I also want to mention habits here. And
I’ve got multiple episodes here on habits and in particular, the
reptilian part of the brain and how it maintains our habits.
Well, many people fail even even though it analytically makes
sense to BE DO HAVE model many people fail and the reason why
is because their habits, they’ve got an old identity that they
stay in the habit of which is brain based. And they’re quite
literally working from their entire identity. And this is not
analytical left brain, this is actually the reptilian part of
the brain. That’s why I say that our habits are so vital. And
you’ve heard me say before that you don’t get, we don’t get what
we want or what we think we want, we get our habits. This is why for example, we
could say I want that $400,000 house, and I want to hit my
goals, or you know, whatever it is for you. And we don’t do it.
And the reason that we don’t do it is because our old habits are
coming from the old identity, and everything is identity,
everything is identity. You don’t get in life, what you
want, you get your habits and your habits come from your
identity. So hopefully that sinks in for you guys, as I
continue with this particular episode. You know, hopefully
you’re starting to really get and I say this with a lot of
compassion because I’ve been there myself in my own life. Many times we have to hear
things many times or in many different ways. Or in a
different way for us to go click, aha, yes I got it. So
we’re talking about identity in this episode. And we also want
to talk about up leveling your identity, which I’ll give you
some food for thought for that in just a minute. Okay, so I
want to talk about the brain here just a little bit and I
want to talk about identity a little more. Now, if you’ve been
in coaching with me or any of my programs, or you’re a member of
my membership site, or any of that, you may be familiar with
what I’m going to share. But the majority of people have never
heard what I’m going to share with you right now. I am an ardent student of
personal transformation and I have read everything from the
most boring textbooks in the world. I mean, just I consume
like voluminous amounts of behavioral research, anything
having to do with transformation, the brain, the
mind, everything from you know, behavioral psychology and all
this kind of stuff to even the more advanced stuff about energy
and brain and, and all this kind of stuff. I have a I have a book
and I don’t know where it is anymore. But it was some very
obscure research from the 1970s at the University of Texas. And
there was a couple of things in this book and this book was
about identity. There was a couple of things in there that I
want to share with you that when you hear these and you look at
your life, these may be some major aha’s for you relative to
shifting your identity. So even though the BE DO HAVE
models, sounds good to people, and it makes sense to people.
Many times they have a hard time executing and following through.
So let me give you two reasons that are brain based research
that demonstrates this number one is the concept of
predictability. This is brain based, our brains, the reptilian
part of the brain, not the analytical prefrontal cortex.
But the reptilian part of the brain literally operates and
it’s a survival mechanism on predictability. Now, the reason
that it does this is because many thousands of years ago when
we were hunters and gatherers, if we were going to leave the
cave and hunt for food, we wanted to be able to predict
what is my likelihood of making it back to the cave? Again, it’s
a survival mechanism. So I want you to know that many times
people don’t want to shift their identity even though they like
BE DO HAVE. And they think about who do I have to be? They don’t
want to shift that. Because they can’t predict if they let go
part of their identity now, who are they going to be tomorrow?
Or what’s going to happen tomorrow? Secondly, this is a big one. I
mean, this is massive. You ever notice before that many times
when you’re wanting to create change in your life, and you
start getting some momentum, very quickly, like maybe two or
three weeks and boom, it’s like a rubber band snaps back, and it
pulls you backwards. And you’re like, what the heck, you know
what happened? I was making all this progress and all this
momentum, and now I get pulled backwards. What’s happening?
That also comes from the reptilian part of the brain. So before before I tell you what
it is, let me ask you how many times if you wanted to create
change in your life, and you start getting anxious about the
change, you’re like, I don’t know I’m really uncomfortable
about this and I’m starting to feel really weird about this.
And why am I anxious about this? Well, that’s called
disintegration anxiety. And what that means is when part of the
identity starts to disintegrate, what happens is we get an
anxiety about that. Why? Because we can’t predict what’s going to
happen. So what happens for a lot of people, this is why
change is really hard. What happens for a lot of people as
they start to get change in their life, and they get anxious
about it. And anxiety is pain for people. So because we want
to avoid anxiety, and we want to lessen it, what we do is we
retreat back to our old ways and we stopped changing. Why?
Because what happens is when we do that the reptilian brain kind
of does this… and just relaxes and removes the anxiety. So therefore you have no further
anxiety. Why? Because you stopped trying to change and now
the brain are telling them part of the brain air quote, feel
safe, because see that part of the brain doesn’t want you to
change because that part of the brain is responsible for your
survival. There’s much more to it that I could go into. But I’d
rather refer you back to one of the earlier episodes. I think
it’s number episode five or so when I talk about habits. So as
you can see here and what’s obvious, even though you like in
the BE DO HAVE model makes a lot of sense to you. For a lot of
people, I don’t know anyone I don’t, I’ve never talked to
anyone in there like, wow, that doesn’t make any sense. But you can see here and as I
said, it’s obvious that you want to execute on that you do have
model, but you wonder why you’re not doing it and you fall back
into your old behaviors and you never solidify the new identity.
Well, here’s a couple of reasons why. Also, BE DO HAVE and I any
one of my programs always say know that I even capitalized the
word BE when I’m talking about BE-ing is a major, a major
strategy pulpa, it doesn’t work. And when I use the word
strategy, a strategy is what I call a mental sequence of steps
to get to an outcome. Most people try to change into
someone else, obviously we want many of us want to grow and
progress and we want a new identity so we can do new things
to have more things. But here’s the kicker, here’s like the
universal, just the cosmic joke. We’re blinded, because we’re
trying to change who we are, from who we are. Hopefully that makes sense. Let
me give you an example here. Einstein said that a problem can
never be solved at the level that was created. Meaning if
you’re the one who created all these air quote, problems in
your life, how do you expect to create something different, if
you had different resources you would create something
different, but you don’t have those resources. Therefore, you
keep creating the same thing over and over and over again. So as I said, many people try to
create from their past and they try to create a new identity
from who they are. That’s why they keep recreating their
identity over and over and over again. Let me give you another
example here. Let’s say you’re in a box, and you are
metaphorically we all are virtually your self image is
like a box. It’s a context. It’s a framework. But let’s say that
you’re in a box. And you’re like, well, Jim, how do I get
out of this box, and I say, easy. If you want to get out of
that box, the instructions to get out of that box are on the
outside of the box. And the only way you can read
the instructions to get out of the box is to get out of the
box, even though it might scare the hell out of you, is to get
out of the box to read the instructions. And again, that
creates anxiety and fear in people. So most people will say
Nope, I’m going to stay inside the box because it is safe in
here. So the point is, is that your current identity, quite
literally and this is also brain based and psychological because
identity can be brain based in habit and your thoughts about
who you are. But the current identity prevents the new
identity. So again, you can try to use the BE DO HAVE model all
day long. But if you’re not being the kind of person who can
actually use the BE DO HAVE model, which means stepping out
of your own identity, then there’s no way you can up level
the BE DO HAVE model. Okay, so I have some questions
for you and things that I just want you to ponder. So the first
question would be this, what is the current identity of the
person wanting to create transformation? And that
pertains to you. So ask yourself, who is this person
wanting to create transformation in their life? That’s the first
question I want you to ponder. And I want you to take some time
and just sit with that and ponder that question. You know, I don’t know if I said
it on this podcast or I said it on another or I don’t know. But
everything you want is on the other side of resistance. And
resistance is the number one obstacle that keeps you from
everything that you want and resistance is things like fear
and doubt. So another question that I have for you is, and I
want you to take some time with us and be honest with yourself,
as you think about identity transformation, what resistance
comes up for you, when you think about identity transformation?
Big question to ponder. Now something that’s just popped
in my mind, just now I want to share something with you. And it
might be completely off topic. I don’t know, I can maybe weed it
back in, we’ll see. But I want to make it a lot easier for you
guys to change. And, I’m sure you know, by this point that I
talked about subconscious transformation, which I’ll talk
about here in just a moment. I talk about subconscious
transformation. And the way that we do an identity
transformation, and the way that we do that is we we reprogram
our subconscious minds. Now, I’m not going to teach that
here on the podcast. I have an entire program on one of my
websites, my membership site, but I think it’s episode number
five here where I talk about a book that I recommend the power
of your subconscious mind and I talk, I tell people just go read
that book because, geez, I could create an entire program and
write a whole new book and all that. But why, I mean, it’s
just, it’s it doesn’t make any sense to try to reinvent the
wheel again. It’s a really good book. But what I want to share
with you and what I want you to look at is, how much resistance,
how much resistance comes up for you. And now let me take the
thought where I was going to take it is doing hypnosis for a
lot of years and creating a lot of change and transformation in
my life. Let me share something with you. There are times that I’ve wanted
to create new things. And what I would encounter is this an air
quote, invisible subconscious resistance, meaning when I would
do my subconscious reprogramming, this little like,
devil Tasmanian devil would show up and like sabotage everything
that I’m doing, and then what would happen is I would actually
become more forceful, and I would say things like, No I am
reprogramming my subconscious mind. I am wealthy. Now. I
wouldn’t think like that, but I was doing it in hypnosis and
self hypnosis. And it dawned on me one day, it
dawned on me, this is what I want to share. It doesn’t happen
a whole lot anymore. But what I’ve discovered works really
well. And everyone that I’ve shared it with has told me that
it works really well for them. When you may be trying to
reprogram a new identity, and you get resistance, and you’re
like, what, what, why where’s this resistance coming from go
away. And I think a lot of you can relate to that. So there
were least the resistance is probably counter to what it is
that you want to create. And then the more you focus on what
it is that you want to create, the louder the resistance gets. So what I discovered many years
ago is when I stopped fighting the resistance, and I started
allowing what I want, all the resistance goes away. So for
example, let me give an example of money. Let’s say that I’d b
subconsciously reprogrammin myself for money. And I’d hav
this Tasmanian devil comman into my self hypnosis and jus
sabotage, maybe saying like a inner critic voice, you can hav
that, who do you think you ar ? You grew up poor. Well, th
n what what happened is that sta t fighting back and self hypnosi
. And what I learned is when , when I simply just shifted, a
d I said, I allow myself to e wealthy. I allow myself
o attract money into my life, r whatever it might be for you,
I think you’re already followi g along here and you get what
I mea But when I shifted from the
resistance and fighting the resistance to allowing, then
things shifted. So to bring it back to this episode, if you’re
having any challenges, shifting your identity, so that we can up
level to BE DO HAVE model, maybe an approach would be this. I
allow myself to shift my identity to x, y, z, or I allow
myself to shift my identity to be more powerful, or more
courageous, or whatever it might be for you. And I think when you
do that you’re going to find that all the resistance and all
this tasmanian devil stuff and the inner critic voice and all
that it goes away when you work from allowance versus trying to
force something to happen in your life. Okay, so another question for
you would be this as well. What would be the identity of a
person who changes things in their life very, very quickly.
Now we can play with this question in a couple of
different ways. See, most of you guys think that change is hard.
I’m telling you, I’ve seen it for many years, most people
think that if you want to change your life, man, it’s going to be
you gotta dig in and you got to get a therapy for all these
years, etc, etc. When change is quite literally very easy. You
know, change is simply nothing more than shifting your thinking
and shifting it repetitively. You know, anytime that you go up
to a stoplight and you say, you know what, I’m going to turn
left at the stoplight. At any given moment, you can change
your mind and say no, I’m going to go right at the stoplight or
you know what, no, I’m going to park my car at the stoplight or
no I’m going to back up and make a U turn, I don’t know back up
and then do something else and go right or left or whatever,
changes very easy. But the question I have for you, is,
what is your identity? Here we go, I’m concretizing.
And now here’s what I want to go. What is your identity about
change and transformation when it comes to changing your
identity? So if your identity is that it’s hard to transform my
identity, then guess what? That’s going to be your outcome.
Okay, so this entire topic was about up leveling using identity
transformation. So let’s go back to and let me tie this together.
So what you want to look at is, what is the identity of the
person who wants to create identity transformation? And
then again, what is your identity about being able to
subconsciously reprogram yourself? If you have no idea
what I’m talking about subconscious reprogramming, go
to episode again, I believe it’s number five or so and it’s an
entire episode on subconscious reprogramming. Okay, so transformation
takeaways. Now, the takeaway is this. Number one, and I’ve said
it and I say it quite often. Number one, and this is so
simple that we miss it. Seriously. Number one is you are
where your attention is. And I know you’ve heard me say that I
am where my attention is. If you have a million dollars in the
bank, guess where your attention is, if you’re dead broke, guess
where your attention is because your external world will always
reflect your internal world of attention. We must learn to
master our attention. And if you haven’t heard me say before,
please write it down. And really, really don’t just
understand that but come to know it. I am where my attention is.
And so another part of this transformational takeaway could
be is and I’ve said this in another episode before I heard
this many years ago from a motivational speaker and it is
spot on. I think George Bernard Shaw said “Some people see the
world as it is and say why I see the world as it can be and I say
why not. “And what this motivational speaker said was,
is do not see things as they are. See things as you want them
to be. Do not see things as they are see things as you want them
to be. Now, when you see things as you
want them to be, that’s where your attention is. Now, relative
to your subconscious identity. What do you want it to be? When
you focus on all the things you can have and all the resistance
you’re not working from now you’re working from the past
when you work from the past, you recruit you recreate every bit
of that. So to up level to BE DO HAVE model plain and simple. You
want to look at the person doing the BE DO HAVE model, you want
to get outside of the box to read the instructions on the
outside of the box, about how to get out of the box. Okay, real quick here I want to
say again, obviously, we have a pre-recorded outro here. And I
just want to say thank you so much for all of you that share
and, and you download and you comment and you post on
Instagram and everything else to help your friends and your
family. I just want to say again, a heartfelt thank you so
much for listening and allowing me to serve. Okay, the next episode is a Q &
A episode. And the questions pretty simple. And of course,
I’ll read what the person wrote to me. But the question is this,
how do I have peace and not live in fear? How do I have peace and
not live in fear? Okay, so if that resonates with you, and you
hear that and you’re like, that speaks to me. I will catch you
over on the next episode. Okay, stay well make it a great day to
day and I’ll talk to you later. Bye bye. Thank you for listening to this
entire podcast. If you’re the kind of person who likes to help
others, then share this with your friends and family. You
know, if you found value, they will too. So please share via
your social media channels. Also, if you have questions, I’m
here to assist. You can email me questions to
[email protected] And I may even use your question for a
future podcast episode. Also, if you want transformational
content like this daily, connect with me on Instagram, my
Instagram name is @iamjimfortin. Finally I do have a personal
request. I believe that we’re all here to help others and to
grow and evolve ourselves. together you and I, let’s help
more people. If you would, please leave a review on iTunes
and a good one by the way. I’d be grateful and through your
assistance together, we can transform more lives. Thanks for


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