The Psychology Behind Colors

The Psychology Behind Colors

– Hey, what’s up guys? Kris Truini here for
Kriscoart Productions. Today we are breaking down the psychology behind individual colors. (funky post rock music) Color can be a means of an expression, but it all started as
a factor of survival. Flowers use color that
humans can’t even perceive to attract certain
insects for pollination. And some insects even use color
to warn a potential predator of defensive toxins. So if color plays such a vital role in some of the smaller organisms in life, imagine how it affects us humans. We respond to color neurologically, biochemically, and psychologically. And although there’s still a
lot of mystery and complexity surrounding color, we can use what we do know to tell better and more powerful visual stories. Now before jumping into
the meaning of colors, I really wanna think Skillshare for making this video possible. Skillshare is an online
learning community for creators with more than 15,000 classes in design, photo, filmmaking, and more. Everyone can take a class, try a project, and even teach a class themselves. Premium membership begins
only at around $10 a month for unlimited access to learning. So let’s jump right in and let’s start with the most striking color of them all. The red within our bodies gives us life, but if it escapes us
it can also mean death. Red has this duality to
its various meanings, and it’s almost always
connected to an extreme emotion. This is probably because red
is internalized in humans by radiant energy of specific wavelengths, and this increases muscle
tone, our breathing, and even our blood pressure. So that still sounds crazy to me, but that is a prime example of how we can use color to our advantage. And maybe splashing a
little red in your scene might not be enough on its own, but if you combine it with
a powerful line of dialogue, with a certain action or
a certain environment, it could tremendously add to your story. So just as any other color, your audience’s cultural
background will definitely affect how they internalize that color, but here are some of the common things that are associated with red. Passion, danger, anger, excitement, vengeance, war, and I can go on. So of course there are
a ton of other meanings, but you don’t even have to
be limited by those meanings, you can make up your own. For example, danger and an omen for death in The Godfather was orange. And actually like an actual orange. (gun firing) So it could be that color rather than red. And this was even used in Children of Men. So you can see how
meanings are not fixated to particular colors. So aside from specific meanings, color, and in particular red, can be used to draw attention to a
specific part of your scene or a composition. This is called adding graphic weight, and this can be used very extensively and very effectively
in certain compositions to really fine tune and
draw in your audiences’ eyes to a certain portion or
element in your shot. (upbeat jazz music) So orange. Now to start off I want to quote one of my favorite nonfiction
books, The Book of Symbols. Orange extends into the realm of gold, the incorruptible and everlasting, and into the realm of blood, vigorous, active and mutable. Really really can’t
recommend this book enough, it is so great. And of course it doesn’t
just cover colors. As the title suggests,
it pretty much covers anything that could be a symbol. So I’ll leave a link to
it in the description. It is an Amazon affiliate link, so if you do purchase the
book through that link, it also helps me out a bit. So this quote could be a little
too philosophical for you, but it just shows the
range that colors can have, and this can inspire you
to associate certain colors to certain parts of your story just because of qualities or common traits that are attached to those colors. Now a common image associated with orange is the rise and the set of the sun. I’m mentioning these things
just to get you thinking of imagery that could help you give a certain meaning to the
colors of your story. So some common things that
are associated with orange are warmth, detention,
warning, protection, growth, and like I mentioned
before, life and death. So again we can see how the same color can portray both negative
and positive associations. So it could be an orange
of a warm glow of sunlight coming in through a window, or it could be fiery tones of
a wildfire or a nuclear blast. So we mentioned how yellow
can be associated with gold and the everlasting. And remember how I said
that our cultural background affects the way that we interpret color? Well traditional Chinese
color links yellow to the most valuable things in life. In fact during the Qing dynasty, the emperor was the only one allowed to wear yellow clothing. So maybe you don’t have
to pitch your movie to a Chinese audience, and
this might not matter to you, but again just take notice
how the meaning of color can shift just based on geography alone. So the Western culture can
see, like we mentioned, yellow as gold, or as the divine. And interestingly enough,
the Islamic culture actually has two different meanings depending on how saturated
the color yellow is. So if you have a very vibrant yellow, that could mean wisdom. But if it’s more of a pale yellow or a desaturated tone of yellow, that could mean betrayal. So I could go on, but one thing in common that all humans have with yellow is that it is the most visible to us. So we can see yellow from
a greater distance than any other color. So this is probably why
most road signs are yellow. But here are some other common things associated with this color. Aging, value, warning, power, enlightenment, and success. Also for some reason, babies tend to cry when they see yellow. So you know how red
increases blood pressure and is pretty much just a
wake-up call for your body? Well green does the exact opposite. It actually relaxes you. It dilates your capillaries. Capillaries. That’s a weird word to say. So green has this sort
of calming quality to it, and is typically obviously
associated with nature since it’s so prevalent in nature. But on the flip side it can also represent something manmade
such as wealth and money. So again we can see how
there is opposite meanings to the same color. It can be used to show a
peaceful, luscious green field, or it can be sickly tint
of the fluorescent tubes illuminating our mundane office space. So a few other things
that are tied to green are growth, awakening, sickness, decay, good luck, jealousy, and envy. So onto my favorite color, blue. Unlike green, blue can
be rarely found in nature other than the sky and bodies of water. And it does have some calming qualities, so it’s very similar
to green in that sense. And we even release calming
chemicals when we do see blue, so that could explain why we see blue in a
lot of hospital rooms. So there’s no surprise
that tranquility, harmony, faith, and loyalty are some of the things associated with blue. And other meanings can
include spirituality, fulfillment, stability, technology, sadness, and cleanliness. Purple, for a very long time, has been associated with
the high class and royalty. In fact, a color that Romans
used to like back in the day is a shade of purple called Tyrian purple. And of course this color was
exclusively worn by the rich. So purple can show wealth and royalty, nobility, power, wisdom, but also arrogance or eroticness. Brown is another one of those colors that are commonly found in nature. You know, dirt, the ground,
the bark on the trees, mud, poop, and the decomposition are common things that can
come to mind with brown. You can use browns as earthly
tones in your color scheme to show maybe simplicity, or home, earth, comfort, even dirtiness
or just the outdoors. So although it’s not technically a color since it is the absence of all color, we should still talk about black. This fact about black
can be used to represent the deep abyss of the human subconscious, as was done by Storaro in Apocalypse Now. Black can represent the unknown, from the immensity of space to an unsettling unlit room behind a door. Black, again, can be used to show power. It can be used to show
sophistication and elegance, but also mystery and fear and remorse. So moving from the absence of color, let’s put all of the colors together and let’s talk about white. Visually you can use white in many ways. Going back into the example
of the consciousness, we can use white to give a
sense of clarity and reflection. This idea can be noticed in The Matrix when Neo finds himself
surrounded by white, which could note his
consciousness awakening. So white can evoke this
feeling of endlessness in that kind of way. And other meanings
associated with white are purity, innocence and youth, winter, birth, and sterility. So again I can ramble
on about color forever. There’s so much more to talk about, and it really is a world in its own. And if this video didn’t
satisfy your color appetite, check out last week’s video, we talked about colors some more and just color schemes
and all that fun stuff. And also check out my lighting series. I started that, and it talks about color in terms of lighting. And again, I really recommend
The Book of Symbols. Not sponsored by them in any way, but it’s just the book
that I use all the time for inspiration and just
to add layers of detail to characters and to stories. Again, big thanks to Skillshare for making this video possible. And if you guys wanna
learn more about color, that is the perfect place to do it. You can use the link in the description to get two months completely free, and you can dive into color a bit more. So hopefully you find
all this stuff helpful. I’m really really working hard
to get these videos out there consistently every week. So if you do enjoy this
type of stuff, leave a like. And if this is your first
time on this channel, consider subscribing
because there’ll be more filmmaking videos coming your way. All right guys, thank
you so much for watching. My name is Kris Truini
for Kriscoart Productions, and I’ll see you next time. (calm acoustic guitar music) ♫ Hit me blue ♫ I’m an ocean blue ♫ Like the color of the mermaid ♫ Her hair shade ♫ I saw her rose, I prayed ♫ I was just ashamed ♫ Hit me peach ♫ I’m a pumpkin peach ♫ Like frosted buttercream ♫ Which vegans won’t eat ♫ Just get a mandarin ♫ Painted tangerine ♫ Hit me green ♫ I’m a captain’s green ♫ Like the color of my youth ♫ Which lowers me familiar ♫ While watching Willy Wonka ♫ Now that truck is my future



  • Олексфільм

    cool video, thanks!


    great video!

  • :o:

    nice video. but use consistent audio. Record everything in the same environment

  • David Hill

    Hahaha why I do bother with my film course… I should just watch this guy!!

  • Quel Gamer Mancato

    It's curious how I need to know all of this things (colors, light …etc..) at the same period when you upload these videos 😀

  • Tat

    audio is little off

  • Philéas / in my timeline

    A incredible video, I really like this new type of video and way to present.

    But how can you make a video about the use of color in movies without showing Laland ? 🙂

  • Mike Adrian

    I really like this format and the topics covered.

  • benjamin oteko

    This is what happens when someone proficient in after effects decides to do video essays!
    So good, can't wait for the next one….

  • Sjokolade Monsteret

    This video was really good, but did you plan to release it earlier? since you said "last weeks video"?

  • LeeseMedia

    I thought white is the absence of colour, while black is a serious conversation of all colours, and therefore, a colour in itself? could be wrong…

  • Downtime Media


  • Dimitris Voutsas

    Awesome video!
    Just wanted to ask if there is a list of the movies that were used! Cheers!

  • Jamin Bennett

    Wow dude. Can't believe this only has 1.5k views. So well put together and informative, you definitely deserve more attention. Keep it up!

  • KamikazeKid

    Genuinely love this channel 😀
    Was the reason I got After Effects, they should hire you!

  • UbbyTubby

    Great video ! 🙂 I was looking to see who the ending song was by, but it's missing in the description! When you can please include it as I was really digging it and would like it know who it's by! 🙂

  • memiux

    Nice outro song

  • Pulse

    Kris ur dope! <3

  • KC Productions


  • Vit Shimko

    That's such a good vid, it is useful yet not boring haha
    great work, editing, content, i really enjoy even the look of it, thank you for that!

  • Matrix Reloaded

    Blue Bros.

  • Anshuman Sahu

    how do u make such awesome videos?

  • Google Account

    Subscribe if you haven't k

  • Yousef Alnajim

    Thank you so much, much appreciated

  • chrezzee

    reaaaalllly nice! appreciate your work!

  • Aman Chandra

    you look like the guy from the band/artist EXAMPLE

  • PJ Wehry

    What's the name of the movie under Brown? The one with the kid and the goat.

  • Gyung Choi


  • ᖴᎥᑎᗴ ᗩᖇᖇᗝᗯ

    buddy when we mix all colour …white won't come … black only comes … when we mix vibgyor and other light Ray …we will get white

  • melanie megan

    I just discovered your channel and it is so helpful. Thankyou!

  • HD Fatz


  • 낮한

    Hi, i'm Korean. I often to see your video. I like your video. But.. Can you make another subtitle?

  • *gabriela_got7*

    nice videos! im so glad i came across this channel, i needed help with premiere pro but seeing that you do much more than just tutorials amazes me! also great choice in music, i recognized it from majestic casual :o))

  • Maxx McGee - ImpactStudios

    Awesome! Colors can be so difficult to choose. 😉

  • Videos of Jonas

    7:54 whats his name?? So cute!

  • john doe

    Im a HATER and even I can't thumbs down this video…..THE NERVE…oh and yellow is not the most visible color…it is the most LUMINOUS COLOR…

  • alphotheone

    I thought the mixing of light is an additive process while the mixing of paint is subtractive. Therefore black is a color infused with the power of all pigments and white as a color does not exist and can not be mixed or made. When we mix black paint we subtract one or two part of whatever primary we are using. While each primary its essence remains contained within the structured mix. Thanks great video, going to look into the book!

  • A B Man

    like why do people even go to college for art and film when individuals such as you are out there :/

  • Genius by Design

    I hate blue !!!

  • Genius by Design

    Brown is NOT a color … it is a affirmative action wavelength !!!

  • Video Marketing Experts

    Thank you very much for this excellent video!

  • aerozg

    Instant subscribe. Very good info.

  • Kathleen Burgess

    Absolutely loved this!

  • emorhi tolbert

    So awsome

  • Casual King

    It's a weird word, because that's not how it is pronounced, lol.

  • Brian Cugelman

    It would be great if there were research references to the claims. I stopped watching as this looks like another list of color claims, without backing.

  • Chromiako Cosmos

    The fuck was purple all about? How does it affect us psychologically? We can associate orange with being balance-both fire (danger) and the rising sun (safety), and yellow as yellow spring flowers telling us that it is spring(and the hardships are over) and we can be happy, blue as calm like still water or the sky, red is powerful because it repersents blood, like that of a newly fresh wound that survived the worst- or that of death. All these things can be taken back ro nature's grand design! But what about purple? Why didn't you say anything about how it makes us feel? And I mean deep feelings! Feelings that make sense!? Imagen one of our oldest ancestors finding a purple flower, is that flower piosonus? Does it repersent something negative or positive? And I'm talking about when the colors on our backs were only the color of the animal we slain. What was purple then, before the word royal began, what did it really mean to us? Tell me! Is it just a color we ignore?! You just say it repersents royalty, wisdom, ignorance, but nothing more! You don't tell us why! Sure, purple was a rare dye to come by in those days, but the color was still all around us! In the evening twilight, flowers, sometimes rocks and crystals. Why is this color avoided? It's pissing me off that I wasted my life watching this video, expecting an explanation of how we see purple psychologically and all I get is this shit on how purple repersents royalty, wisdom, ignorance. I want to know the PSYCHOLOGY. Our psychology didn't develop in the days that we thought about dye colors, it developed when we saw the world for the first time, when our eyes told us what each color we saw should mean to us. Get me a fucking video on the psychology of colors, not bull shit like this!

  • 3rdClassFilms

    Is the book of symbols your only source? Just asking because you are not mentioning any others and I'm not sure

  • Vi Bình

    it might be irrelevant but what name is the song in few last second of the video ?

  • SUBSCRIBE and I'll share my sponsorship money!

    A video sponsored by… Everything. Moving on.

  • TheGirl

    (upbeat jazz music)


  • Jo Lee

    colors mean a lot but it takes several colors to get the true meaning of the colors , just think about it

  • DeadMardigan

    Poorly titled video stating the obvious. I want PSYCHOLOGY of color not using it in film

  • Nathaniel Lima

    Great video, but there's an ad after EVERY color.

  • Sandeep Kumar Singh

    Pretty much every color has its own psychology and from the context of movies to real world entities as you said. But colors also inspire us daily to do a certain task or to easily stand out and grab attention to certain details. As conveyed by you the psychology behind every emotional reaction from each color is blended and many a times people tend to mix certain colors to gather a certain emotion from the user in mass media apart from use of single colors as blue to represent a certain emotion as serenity but also different colors to transform an emotion to another like – Using a crowd of color black/violet elements to build a "sophisticated" emotion for the viewer towards those objects and specifically adding a separate object as color Blue to the mix bringing the emotional factor of "Trust" to the new object while doing this it just doesnt separates you from the other objects but also adds a certain emotion to the new object.

  • Artsic

    cap(captain)-ih(irritate)-larry's(larry's house)

  • Eyal Israel

    5:15 what movie is that scene from?

  • O'Bu Mar'Konash

    How is "Black the Absence of Color" and "White is all colors combined"? 🤔😕That is all the way backwards. Other than that, it's a decent analysis.


    The background music, ur voice, the content.. Everything was soo lovely!!

  • Pauline Voß

    This was disappointingly superficial. Sorry, but there was no real information, other than random associations and some aesthetic movie footage…

  • StutteringCrisTop10

    during the red section of the video, another example would be the little girl in the red in "Schindler's List".

  • Kamote King

    shut tfu those long intro we dont need to see. just go straight to the damn colors!!!!

  • Baby Dolphin

    Video starts at red 1:20

  • P Godaz

    5:25 The signs are yellow because yellow + black creates the strongest contrast of all color combinations.

  • Andrea Lewis

    I remember reading on that when women wear red lipstick or a red dress it makes them even more sexually attractive to a man. There was some psychology behind it, I found it very interesting!

  • Nike

    Love this, you added some interesting points! Im also talking about 13 colors in my new Udemy course, you can check out a free lecture preview here

  • Trend Slash

    Can you make a video of The psychology behind music Please??

  • Aphrodite

    I clicked because I saw the girl from ‘Jennifer’s Body’

  • Kenny Landes

    Nice work! I'm using this video to teach my teens English as a Second Language class about the psychology of color.

  • Dave Rosenberg

    Excellent video! Easy to digest and to the point with some sweet examples!

  • Christa w.

    I have no idea, but I think someone typed up your entire video and posted it online? I didn't follow too closely to check but thought I'd at least post the link.

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